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Was Oreo’s bid to amass the most Facebook ‘likes’ nothing but a PR stunt?
If like me, you enjoy social media AND cookies, last week’s Oreo story can’t have escaped your attention. Oreo, the world’s ‘favourite’ cookie attempted a world record on its Facebook page. Read more »
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Oreo sparks fierce debate on Facebook as it comes out in support of gay pride
Cookie brand Oreo has surprised many, won new fans and enraged Christians, as it has effectively taken a political stand on its Facebook page after posting a pro-gay pride promotion. The pro-pride...
View ArticleFemfresh and Oreo’s lessons in social-media crisis management
We've recently had had two tales of social media, two controversies and two different results that are perfect examples of what brands should and should not do when a storm brews online. The first was...
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Oreo wins big on Super Bowl night with Twitter power-out ad
The biggest moment on Twitter during last night’s Super Bowl was not during play itself, but when the lights went out at the New Orleans Superdome for 35 minutes and cookie brand Oreo scored the...
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The social Super Bowl 2013 – the winners and losers [infographic]
This year has been a huge one in terms of social media and the Super Bowl with many advertisers including Oreo, who we wrote about earlier, Tide, Calvin Klein and Go Daddy doing very well. The Whispr...
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Forget ‘new media’. It’s ‘now media’
What do Oreo’s successful Super Bowl Twitpic and a Furby craze in Thailand have in common Both are example of the power of ‘now media’, according to RamKrishna Raja, digital managing director at IPG...
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Dulux has a mini Oreo moment on Twitter at the BRIT Awards
Dulux, the paint brand, had a bit of a mini Oreo moment last night at the 2013 BRIT Awards. It wasn’t quite on the same scale as that achieved by Oreo during the Super Bowl blackout, when the lights...
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How to make real-time creativity count
The Super Bowl, the Brit Awards and the Oscars have acted as honeypots for brands seeking to ride the real-time zeitgeist in recent weeks. There has been some truly inspired activity, like the now...
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Newsjacking – Bieber in Horsemeat Banking Scandal
Hello and welcome to this week’s Espresso of Innovation; a roundup of the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This...
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What’s the importance of the ‘always on’ approach?
There’s a lot of talk at the moment about the ‘always on’ approach. Agencies, clients, media – everyone has an opinion on why it’s something we should or shouldn’t be adopting, and what it actually...
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The top 25 most engaged brands on Twitter [infographic]
BBC News, Chelsea and Arsenal are three of the British brands among those that score the highest levels of engagement on Twitter, according to this infographic from Nestivity. What’s interesting from...
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Facebook names Oreo as winner of its top creative award
Facebook has named Oreo number one in its list of 20 brands being celebrated for their creative work. Oreo won for its Daily Twist campaign, which produced 100 pieces of work in 100 days to celebrate...
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